Privacy Policy

Information We Collect

We collect personal information you provide directly to us when you place an order, join our mailing list, contact us, or otherwise interact with Beauty Brew. This may include your name, email address, phone number, shipping and billing address, order details, messages, and marketing preferences. Payment card information is processed by Square; Beauty Brew does not store your full payment card number.

When you visit our site, we may automatically collect technical and usage information, including your IP address, browser and device type, pages viewed, the order in which pages are viewed, time spent on pages, cart and checkout activity, referring website, and campaign parameters such as UTM source, medium, campaign, content, and term.

We may also derive approximate location information, such as city, region, country, and postal code, from your IP address. This information is approximate and is not intended to identify your precise location or street address.

How We Use Your Information

• To process, fulfill, and support orders, including payment, shipping, returns, and customer service.
• To send transactional communications, including order confirmations and service-related notices.
• To send marketing messages and offers when you have subscribed or otherwise permitted us to do so.
• To understand how visitors use our site, measure traffic sources, and improve our products, website, and shopping experience.
• To maintain business records and to detect, prevent, and address fraud, abuse, security, or legal issues.

Cookies and Similar Technologies

We use cookies, local storage, and similar technologies. Essential storage helps keep your cart and site preferences working. With your permission, we use optional analytics technologies to measure browsing activity, traffic sources, and shopping journeys. You can accept, reject, or manage optional analytics through the choice banner on our site. You may also control cookies through your browser settings, although disabling essential storage may affect certain site features.

Behavioral Analytics and Session Tracking

If you allow optional analytics, we use an anonymous visitor identifier and session identifier to understand how our storefront is used. This may include pages viewed, time spent, products viewed, items added to cart, checkout activity, and whether a visitor leaves the site. We use this information in aggregate and in connection with our business records to improve the shopping experience, site performance, and marketing effectiveness.

Email Marketing

If you subscribe to our email list, we may use your contact details and purchase history to send Beauty Brew news, product updates, and offers. Our marketing emails may include technology that tells us whether an email was opened or a link was clicked, so we can understand engagement and improve our communications. You can unsubscribe at any time using the link in a marketing email or by contacting us.

How We Share Information

We do not sell your personal information for money. We may share information with service providers that help us operate our business, including Square for payment processing, Resend for email delivery, hosting and analytics providers, shipping providers, and professional advisors. We share only the information needed for those services and may also disclose information when required by law or to protect Beauty Brew, our customers, or others.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill orders, provide requested services, maintain our business records, resolve disputes, comply with legal obligations, and enforce our agreements. We may retain de-identified or aggregated information for longer periods.

Your Privacy Choices and Rights

Subject to applicable law, you may request access to, correction of, or deletion of personal information we hold about you. You may opt out of marketing emails at any time, and you may reject optional analytics through our cookie choices. We do not sell personal information. If applicable law treats certain disclosures as a sale or sharing, you may ask us to opt you out of that activity.

To make a privacy request, please contact hello@beautybrewonline.com. We may need to verify your identity before fulfilling a request. We will not discriminate against you for exercising your privacy rights.

Children's Privacy

Our site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the date at the bottom of this page. Your continued use of our site after an update means you acknowledge the revised policy.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please email hello@beautybrewonline.com.